From SBC Americas:
Sports betting and igaming operator BetMGM and Gila River Hotels & Casinos have announced the opening of The BetMGM sportsbook at Vee Quiva, marking the first opening of a BetMGM retail sportsbook in Arizona and Phoenix’s first in-casino sportsbook.
BetMGM established its first relationships in the Grand Canyon State back in August when it announced partnerships with Gila River Hotels & Casinos and the Arizona Cardinals for retail and online sports betting.
The operator has collaborated with Gila River to build custom sportsbooks at each of its three properties – Vee Quiva, Wild Horse Pass, and Lone Butte.
BetMGM CEO Adam Greenblatt, commented: “It’s great to see our partnership with Gila River come to life in Arizona. The BetMGM Sportsbook at Vee Quiva will be a true destination for sports fans and we look forward to opening additional venues at Wild Horse Pass and Lone Butte.
“These retail sportsbooks complement our existing mobile platform in Arizona and further cement our goal of providing BetMGM customers with a world-class experience.”
The BetMGM sportsbook at Vee Quiva has 25 large screen displays, a media wall, and seating for more than 100 guests, where they can view games and events from all major US and international sports. The sportsbook also features 20 betting kiosks and ticket writers present to assist guests with placing bets.
Kenneth Manuel, CEO of Gila River Hotels & Casinos, stated: “The new sportsbooks align perfectly with Gila River’s sports-centric brand. As Arizona’s Official Sports Headquarters, we take pride in bringing unique sports experiences to our valued guests.
“We’re excited to partner with BetMGM to deliver a diverse, engaging selection of betting options, no matter if you’re a huge sports fan or just want to check out the fun.”
As well as opening sportsbooks at Wild Horse Pass and Lone Butte soon, BetMGM is working with the Arizona Cardinals to create a sportsbook at State Farm Stadium, home of the Cardinals, opening in time for the 2022 NFL season.